TDA wins Samaritans direct marketing account

first_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Tagged with: Consulting & Agencies Individual giving TDA Howard Lake | 28 April 2010 | News Samaritans has appointed direct-to-digital agency TDA as its direct marketing agency after a three-way competitive pitch. The agency will be responsible for the charity’s ongoing donor acquisition and retention activity, with a brief to focus on recruiting new, younger supporters.Strategic planning for the £2 million brief is already underway, and the first campaign is scheduled to go live in June, with both offline and digital elements.“Most people in the UK know of Samaritans’ confidential emotional support service, but few realise that it is almost entirely funded by voluntary contributions,” says David Burrows, Head of Fundraising at TDA. “This, coupled with some new developments in the pipeline, provides an excellent platform for fundraising.”www.samaritans.org AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis  24 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis TDA wins Samaritans direct marketing accountlast_img

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